
From Cola to Clear Lemonade: 2024’s Trending Flavours in the UK Soft Drink Market
UK soft drink tastes continue to change, but some flavours remain clear favourites. According to the 2024 British Soft Drinks Association Annual Report, consumers are choosing a broader mix of classic, fruity and more adventurous flavours. Cola still dominates the carbonated drinks market, while citrus, cherry and bolder sour flavours also continue to attract attention. […]
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